After reading some other posts, I see there may also be legal action (court). When I asked the security guy what happens, he just said you will have to pay a fine based on the amount of the ear rings. I thought this was in lieu of any legal action.
The demand letter isn't a fine.
I call it tribute, similar to what pirates off the Barbary Coast once demanded.
The DIFFERENCE being its been legitimatized by many state governments, including yours.
If you ignore the demand, the letter writer COULD bring a small claims court case against you.
I'm a Texas licensed lawyer, and Texas has a similar statute.
No one has ever been civilly sued under the statute in Texas.
The letter writer wants easy money, not money that requires a fight.
Most Texas lawyers advise clients to ignore the letter.
The collective opinion of the defense bar nationally is: if you are served a real summons, defend against it, take it seriously.
If you get a demand letter, do nothing, as it isn't an official court document.
You can call a couple CA lawyers and ask them the question.
Ultimately, you must decide.
More information for you to consider:
http://thetorranceattorney.com/2012...he-civil-demand-letter-in-a-shoplifting-case/
http://www.avvo.com/legal-answers/paying-civil-demand-letter----2076353.html
http://www.avvo.com/legal-guides/ug...in-addition-to-or-instead-of-criminal-charges
https://roselawtx.wordpress.com/tag/civil-demand-for-theft-payment/