This is what the contract states (in brief):
...the "Video"), for the purpose of advertising, promoting, and publicizing Client, its goods and/or services and/or its xxxx Contest ("Contest") during the Term in the Territory and Media and subject to the Exclusivity Provision, each of which are set forth below.
Footage: xxxxx
Term: One-year from first airdate.
Territory: Worldwide
Media: Internet; provided, however, internal, archival, award show and historical use shall be in perpetuity.
Exclusivity Provision: xxxxx (during the Term)
Compensation: $500; payment is contingent upon use of the Footage.