I was wondering if a man has any rights to his name being used for profit without permission. My last name is Seville and my name is frequntly used along with the Alvin and the chipmunks franchise. I am basicaly just fed up with always being assiociated with that because of my name. It's not like it's common like smith. Everyone with that last name is from the same family. I don't know if it is a form of infringement but I'd like to find out if anything can be done.