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On Thursday afternoon, 30 top TikTok stars gathered on a Zoom call to receive key information about the war unfolding in Ukraine. National Security Council staffers and White House press secretary Jen Psaki briefed the influencers about the United States' strategic goals in the region and answered questions on distributing aid to Ukrainians, working with NATO and how the United States would react to a Russian use of nuclear weapons.
As the crisis in Ukraine has escalated, millions have turned to TikTok for information on what is happening there in real time. TikTok videos offered some of the first glimpses of the Russian invasion and since then the platform has been a primary outlet for spreading news to the masses abroad. Ukrainian citizens hiding in bomb shelters or fleeing their homes have shared their stories to the platform, while dangerous misinformation and Russian propaganda have also spread. And TikTok stars, many with millions of followers, have increasingly sought to make sense of the crisis for their audiences.
The White House has been closely watching TikTok's rise as a dominant news source, leading to its decision to approach a select group of the platform's most influential names.
This week, the administration began working with Gen Z For Change, a nonprofit advocacy group, to help identify top content creators on the platform to orchestrate a briefing aimed at answering questions about the conflict and the United States' role in it. Victoria Hammett, deputy executive director of Gen Z For Change, contacted dozens with invitations via email and gathered potential questions for the Biden administration.
The invitations to the event were distributed Tuesday and Wednesday. Kahlil Greene, 21, a creator with more than 534,000 followers on TikTok, said he wasn't surprised when an invitation arrived in his email inbox. "People in my generation get all our information from TikTok," he said. "It's the first place we're searching up new topics and learning about things." So, he figured, it made sense that the Biden administration would engage people like him on the platform.
The briefing was led by Matt Miller, a special adviser for communications at the White House National Security Council, and Psaki. The Washington Post obtained a recording of the call, and in it, Biden officials stressed the power these creators had in communicating with their followers. "We recognize this is a critically important avenue in the way the American public is finding out about the latest," said the White House director of digital strategy, Rob Flaherty, "so we wanted to make sure you had the latest information from an authoritative source."
Jules Terpak, a Gen Z content creator who makes TikTok essays about digital culture, said the White House's decision to engage creators such as she was essential in helping to stop the spread of misinformation. "Those who have an audience can ideally set the tone for how others decide to assess and amplify what they see online," she said.
After the call, several influencers said they felt more empowered to debunk misinformation and communicate effectively about the crisis. TikTok has been overrun with false and misleading news since the war broke out, and, on Thursday, the company said it finally would begin labeling state-controlled media on its platform.
Biden On Thursday afternoon, 30 top TikTok stars gathered on a Zoom call to receive key information about the war unfolding in Ukraine. National Security Council staffers and White House press secretary Jen Psaki briefed the influencers about the United States' strategic goals in the region and answered questions on distributing aid to Ukrainians, working with NATO and how the United States would react to a Russian use of nuclear weapons.
As the crisis in Ukraine has escalated, millions have turned to TikTok for information on what is happening there in real time. TikTok videos offered some of the first glimpses of the Russian invasion and since then the platform has been a primary outlet for spreading news to the masses abroad. Ukrainian citizens hiding in bomb shelters or fleeing their homes have shared their stories to the platform, while dangerous misinformation and Russian propaganda have also spread. And TikTok stars, many with millions of followers, have increasingly sought to make sense of the crisis for their audiences.
The White House has been closely watching TikTok's rise as a dominant news source, leading to its decision to approach a select group of the platform's most influential names.
This week, the administration began working with Gen Z For Change, a nonprofit advocacy group, to help identify top content creators on the platform to orchestrate a briefing aimed at answering questions about the conflict and the United States' role in it. Victoria Hammett, deputy executive director of Gen Z For Change, contacted dozens with invitations via email and gathered potential questions for the Biden administration.
The invitations to the event were distributed Tuesday and Wednesday. Kahlil Greene, 21, a creator with more than 534,000 followers on TikTok, said he wasn't surprised when an invitation arrived in his email inbox. "People in my generation get all our information from TikTok," he said. "It's the first place we're searching up new topics and learning about things." So, he figured, it made sense that the Biden administration would engage people like him on the platform.
The briefing was led by Matt Miller, a special adviser for communications at the White House National Security Council, and Psaki. The Washington Post obtained a recording of the call, and in it, Biden officials stressed the power these creators had in communicating with their followers. "We recognize this is a critically important avenue in the way the American public is finding out about the latest," said the White House director of digital strategy, Rob Flaherty, "so we wanted to make sure you had the latest information from an authoritative source."
Jules Terpak, a Gen Z content creator who makes TikTok essays about digital culture, said the White House's decision to engage creators such as she was essential in helping to stop the spread of misinformation. "Those who have an audience can ideally set the tone for how others decide to assess and amplify what they see online," she said.
After the call, several influencers said they felt more empowered to debunk misinformation and communicate effectively about the crisis. Tik
Tok has been overrun with false and misleading news since the war broke out, and, on Thursday, the company said it finally would begin labeling state-controlled media on its platform.
The White House is briefing TikTok stars about the war in Ukraine
As the crisis in Ukraine has escalated, millions have turned to TikTok for information on what is happening there in real time. TikTok videos offered some of the first glimpses of the Russian invasion and since then the platform has been a primary outlet for spreading news to the masses abroad. Ukrainian citizens hiding in bomb shelters or fleeing their homes have shared their stories to the platform, while dangerous misinformation and Russian propaganda have also spread. And TikTok stars, many with millions of followers, have increasingly sought to make sense of the crisis for their audiences.
The White House has been closely watching TikTok's rise as a dominant news source, leading to its decision to approach a select group of the platform's most influential names.
This week, the administration began working with Gen Z For Change, a nonprofit advocacy group, to help identify top content creators on the platform to orchestrate a briefing aimed at answering questions about the conflict and the United States' role in it. Victoria Hammett, deputy executive director of Gen Z For Change, contacted dozens with invitations via email and gathered potential questions for the Biden administration.
The invitations to the event were distributed Tuesday and Wednesday. Kahlil Greene, 21, a creator with more than 534,000 followers on TikTok, said he wasn't surprised when an invitation arrived in his email inbox. "People in my generation get all our information from TikTok," he said. "It's the first place we're searching up new topics and learning about things." So, he figured, it made sense that the Biden administration would engage people like him on the platform.
The briefing was led by Matt Miller, a special adviser for communications at the White House National Security Council, and Psaki. The Washington Post obtained a recording of the call, and in it, Biden officials stressed the power these creators had in communicating with their followers. "We recognize this is a critically important avenue in the way the American public is finding out about the latest," said the White House director of digital strategy, Rob Flaherty, "so we wanted to make sure you had the latest information from an authoritative source."
Jules Terpak, a Gen Z content creator who makes TikTok essays about digital culture, said the White House's decision to engage creators such as she was essential in helping to stop the spread of misinformation. "Those who have an audience can ideally set the tone for how others decide to assess and amplify what they see online," she said.
After the call, several influencers said they felt more empowered to debunk misinformation and communicate effectively about the crisis. TikTok has been overrun with false and misleading news since the war broke out, and, on Thursday, the company said it finally would begin labeling state-controlled media on its platform.
Biden On Thursday afternoon, 30 top TikTok stars gathered on a Zoom call to receive key information about the war unfolding in Ukraine. National Security Council staffers and White House press secretary Jen Psaki briefed the influencers about the United States' strategic goals in the region and answered questions on distributing aid to Ukrainians, working with NATO and how the United States would react to a Russian use of nuclear weapons.
As the crisis in Ukraine has escalated, millions have turned to TikTok for information on what is happening there in real time. TikTok videos offered some of the first glimpses of the Russian invasion and since then the platform has been a primary outlet for spreading news to the masses abroad. Ukrainian citizens hiding in bomb shelters or fleeing their homes have shared their stories to the platform, while dangerous misinformation and Russian propaganda have also spread. And TikTok stars, many with millions of followers, have increasingly sought to make sense of the crisis for their audiences.
The White House has been closely watching TikTok's rise as a dominant news source, leading to its decision to approach a select group of the platform's most influential names.
This week, the administration began working with Gen Z For Change, a nonprofit advocacy group, to help identify top content creators on the platform to orchestrate a briefing aimed at answering questions about the conflict and the United States' role in it. Victoria Hammett, deputy executive director of Gen Z For Change, contacted dozens with invitations via email and gathered potential questions for the Biden administration.
The invitations to the event were distributed Tuesday and Wednesday. Kahlil Greene, 21, a creator with more than 534,000 followers on TikTok, said he wasn't surprised when an invitation arrived in his email inbox. "People in my generation get all our information from TikTok," he said. "It's the first place we're searching up new topics and learning about things." So, he figured, it made sense that the Biden administration would engage people like him on the platform.
The briefing was led by Matt Miller, a special adviser for communications at the White House National Security Council, and Psaki. The Washington Post obtained a recording of the call, and in it, Biden officials stressed the power these creators had in communicating with their followers. "We recognize this is a critically important avenue in the way the American public is finding out about the latest," said the White House director of digital strategy, Rob Flaherty, "so we wanted to make sure you had the latest information from an authoritative source."
Jules Terpak, a Gen Z content creator who makes TikTok essays about digital culture, said the White House's decision to engage creators such as she was essential in helping to stop the spread of misinformation. "Those who have an audience can ideally set the tone for how others decide to assess and amplify what they see online," she said.
After the call, several influencers said they felt more empowered to debunk misinformation and communicate effectively about the crisis. Tik
Tok has been overrun with false and misleading news since the war broke out, and, on Thursday, the company said it finally would begin labeling state-controlled media on its platform.
The White House is briefing TikTok stars about the war in Ukraine
