Scout Stephens
New Member
- Jurisdiction
- Kentucky
I have a question regarding the use of the word FREE in advertising.
I was advised of a marketing strategy for my contracting services following a storm of some sort where we would market the installation of tarps on customers roofs who have damage. This is an expense that is almost always covered by the insureds insurance carrier when they file a claim. Full disclosure, I am an insurance adjuster.
The signage I assume would say something like FREE TARP or something like that, with an * and what I assume would need to be some sort of disclosure language at the bottom...along the lines of if you are filing an insurance claim, the expense of tarping a roof is generally reimbursed by insurance carriers, the actual cost of the tarp payable upon installation is X.
My thought from a business standpoint is that if we can get our foot in the door, we can explain to the consumer what is generally covered by a carrier as it relates to temporary repairs and provide them with a receipt to give to their adjuster, but I do not want to get stuck in a "well they said" situation if for whatever reason the carrier doesn't cover it.
I guess I'm just wondering if there is language to protect us we can use while also deploying this marketing strategy.
Thank you in advance for your replies both from a legal and consumer standpoint.
I was advised of a marketing strategy for my contracting services following a storm of some sort where we would market the installation of tarps on customers roofs who have damage. This is an expense that is almost always covered by the insureds insurance carrier when they file a claim. Full disclosure, I am an insurance adjuster.
The signage I assume would say something like FREE TARP or something like that, with an * and what I assume would need to be some sort of disclosure language at the bottom...along the lines of if you are filing an insurance claim, the expense of tarping a roof is generally reimbursed by insurance carriers, the actual cost of the tarp payable upon installation is X.
My thought from a business standpoint is that if we can get our foot in the door, we can explain to the consumer what is generally covered by a carrier as it relates to temporary repairs and provide them with a receipt to give to their adjuster, but I do not want to get stuck in a "well they said" situation if for whatever reason the carrier doesn't cover it.
I guess I'm just wondering if there is language to protect us we can use while also deploying this marketing strategy.
Thank you in advance for your replies both from a legal and consumer standpoint.