TV Segment on own video production

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Dota

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Hi, I was wondering about the legalities surrounding the usage of a segment of a television program on one's own commercial video. For instance, if one were to make an internet television program, would he/she be allowed to use video of a tv set which displays a particular television program? I usually see tv shows which have characters watching a television set, but rarely if ever do I see the show itself being displayed on the television set's screen (which the characters are watching)...is this due to usage restrictions?
 
Why do you need to use footage from an actual television program and get yourself into potential trouble?
 
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