1. Free Legal Help, Legal Forms and Lawyers. TheLaw.com has been providing free legal assistance online since 1995. Our most popular destinations for legal help are below. It only takes a minute to join our legal community!

    Dismiss Notice

suppose McDonalds meant something in German

Discussion in 'Business & Corporate Matters' started by charles galofre, Feb 7, 2021.

  1. charles galofre

    charles galofre Law Topic Starter New Member

    Messages:
    4
    Likes Received:
    0
    Trophy Points:
    1
    Jurisdiction:
    Florida
    suppose McDonalds meant something in German.
    something awful for that matter.
    like murder or something of that nature.
    what attorney would I need for this case?
    I have a case where a company name (national company) means something awful in my spanish language.
     
  2. flyingron

    flyingron Well-Known Member

    Messages:
    817
    Likes Received:
    378
    Trophy Points:
    63

    What kind of legal action are you anticipating. Just because someone calls their business "We Molest Small Children" doesn't give you a cause of action.

    Having product or company names having bad connotations in other languages isn't uncommon and with global markets, it's often necessary to do some research as to how your names may be misconstrued in other markets.
     
  3. charles galofre

    charles galofre Law Topic Starter New Member

    Messages:
    4
    Likes Received:
    0
    Trophy Points:
    1
    thank you this is true. my question is, with connotations, what type of attorney do you need to sue for a connotation.
     
  4. adjusterjack

    adjusterjack Super Moderator

    Messages:
    8,729
    Likes Received:
    2,676
    Trophy Points:
    113

    One with a screw loose (esta loco en la cabeza) because your idea for a lawsuit isn't going anywhere.

    For our amusement please provide the company name and the translation.

    I found two.

    Tonto Brands, LLC in Pine, Arizona. Tonto is Spanish for idiot.

    Nokia's smartphone Lumia. Lumia is Spanish for prostitute.
     
  5. flyingron

    flyingron Well-Known Member

    Messages:
    817
    Likes Received:
    378
    Trophy Points:
    63

    There's no legal basis for suing someone over "connotations." There's no lawyer that will take a case. You have to have some specific personal injury.

    If I created a website called "Charles Galofore eats little children" you might have a case. If I create s a site called "We like eating children" you've got no case even if the material is personally repugnant to you.
     
  6. Tax Counsel

    Tax Counsel Well-Known Member

    Messages:
    1,489
    Likes Received:
    840
    Trophy Points:
    113

    You don't need an attorney because you can't win suing over a name that offends you. You don't have a right not to be offended, while the company does have a free speech right to use whatever name it likes, with the caveat that it might not get trademark protection for some names. The fact that an unoffensive name in English translates to something offensive in some other language in particular won't give those that speak that other language a good legal claim.

    What you might do, however, is write the company president/CEO to inform him/her what the name means in Spanish and point out that such an offensive name in Spanish may be costing them a lot of Latino customers. If that company cares about that market it may choose to rebrand itself to try to win Latino customers.
     
    justblue likes this.
  7. flyingron

    flyingron Well-Known Member

    Messages:
    817
    Likes Received:
    378
    Trophy Points:
    63

    It happens a lot when seemingly innocuous names show up in Japan as well.
     
    justblue likes this.
  8. charles galofre

    charles galofre Law Topic Starter New Member

    Messages:
    4
    Likes Received:
    0
    Trophy Points:
    1
    very interesting these arguements. I came to realize I might have a case for personal injury.
     
  9. justblue

    justblue Well-Known Member

    Messages:
    1,999
    Likes Received:
    877
    Trophy Points:
    113

    Are you even reading what was posted? What personal injury did you suffer? Do you have medical bills/psychiatric bills related to your "injury"?
     
  10. flyingron

    flyingron Well-Known Member

    Messages:
    817
    Likes Received:
    378
    Trophy Points:
    63

    Even if he had an injury, it's probably not actionable.
     
    justblue likes this.
  11. Tax Counsel

    Tax Counsel Well-Known Member

    Messages:
    1,489
    Likes Received:
    840
    Trophy Points:
    113

    You don't have a personal injury claim based on a company name. From your posts on this forum I'm going to guess that you seem to regard lawsuits as something of a lottery, i.e. just hit the right claim and win millions without suffering any real injury. That's not how lawsuits work. First, you need to have a claim the law recognizes. There is no claim for being offended by a company name. Second, even if there were such a claim, you could only win compensation for actual damages (e.g. financial harm) suffered. Simply being offended is not a harm for which the law will compensate you.
     
    justblue likes this.
  12. zddoodah

    zddoodah Well-Known Member

    Messages:
    4,498
    Likes Received:
    1,208
    Trophy Points:
    113

    Why would you think you would need an attorney under the hypothetical circumstances you described?

    What do you mean when you say you "have a case"? How have you been harmed as a result of some company's name meaning something that you subjectively think is "awful" in Spanish?

    How exactly did you come about this realization? What "injury" do you think you have suffered?
     
  13. adjusterjack

    adjusterjack Super Moderator

    Messages:
    8,729
    Likes Received:
    2,676
    Trophy Points:
    113

    I guess we're never going to find out the name of the company and the translation.
     
  14. army judge

    army judge Super Moderator

    Messages:
    33,024
    Likes Received:
    5,238
    Trophy Points:
    113

    Does anyone recall the story about Chevrolet and their Chevy Nova allegedly shunned in Spanish speaking markets?

    Well, that has been debunked, along with the "Got Milk" campaign, and the alleged troubles Parker Pen was said to have.

    Myths, dear readers, myths; as in "urban legends".


    Did Chevrolet Blunder in Marketing the Nova in Latin America?

    Lost in Translation: Nokia Lumia, and The 5 Worst Name Oversights

    https://www.hemmings.com/stories/20...-sell-poorly-in-latin-america-due-to-its-name

    International Business: Chevy Nova tale, other global marketing myths debunked
     
  15. zddoodah

    zddoodah Well-Known Member

    Messages:
    4,498
    Likes Received:
    1,208
    Trophy Points:
    113

    There's always Pee Cola from Ghana and Fart Bar (a candy bar) from Poland.

    Or...best of all: Megapussi (potato chips), which you can buy from Finnish grocer KKK Supermarkets.
     
  16. adjusterjack

    adjusterjack Super Moderator

    Messages:
    8,729
    Likes Received:
    2,676
    Trophy Points:
    113

    Not a brand name issue but I would be careful about eating fish in France.

    Poisson.
     
    justblue likes this.
  17. army judge

    army judge Super Moderator

    Messages:
    33,024
    Likes Received:
    5,238
    Trophy Points:
    113

    Never cared much for anything that lacked four legs, had wings and feathers, but if someone enjoys seafood, or fowl; by all means eat it whenever you desire.
     

Share This Page