How close?

[Elevate]

How close is too close?

The same word is both prominent part of the business name, but the totality of the name is different as well as the fields they operate in.

Worth the hassle/risk?

 

[army judge]

How close is too close?

The same word is both prominent part of the business name, but the totality of the name is different as well as the fields they operate in.

Worth the hassle/risk?

More often than not, NO!!!

 

[Michael Wechsler]

How close is too close?

The same word is both prominent part of the business name, but the totality of the name is different as well as the fields they operate in.

Worth the hassle/risk?

Don't know - what is the word? Is it arbitrary or unique? Is it common English? The latter shouldn't present a problem. Regarding risks, that's a business decision and the actual risk of a lawsuit requires many more factors to be used in the computations of the risk.