Speaking honestly, I figured that this would be the answer in the end. However, I'm not in charge and can only do as much research as possible to find all the information and give that to the owners to make decisions.
Thank you for the answer.
My company (let's call it A) was looking at creating and licensing a product line with the NFL. I did some research into it, presented the costs, and the owner decided it would be easier and cheaper to work with a company (B) that already has a license to avoid the application process. B already...