I live in the Arizona and the company in question is located in California.
I have been playing an online game that requires a subscription that is unique to each software package that is sold, World of Warcraft, for around 3 years and have hundreds of dollars paid and thousands of hours...
you should try paying an electric bill in AZ when its 115 in the summer. There easily in the $400 plus range for a 2k square foot home. thats with a programable thermostat.