Gaining synergy from side-by-side businesses, but without partnership.

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Pipan

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Texas
Hi All

I am planning for opening a dental specialty office. My friend, who is also a dental specialist, but in a different specialty of dentistry, is going to open his own office next door in a wall-to-wall space. We are not business partners at all but we share lots of information in the planning phase. My office space is going to be 1.5 times larger than his office. We are hopeful (not sure yet) that by using the following strategies we can get more synergy and vibe from each other's business to imply to patients that we are a 1-top multi-specialty office rather two separate dental offices, and also to do marketing together:

Possible Strategies:

1- The two businesses share the same entrance door, and common waiting lounge.

2- The two businesses share a common signage.


Please let me know if you see anything wrong or risky about each of the above strategies.

One thing that I can think of is that with the 2nd strategy we may have to use the same business name on the signage, which can be impossible because two business entities cannot carry the same name at least in one state. I have found a name which is formed by marriage of both dental specialty names, but I doubt that both of us can register it. Any idea how we can get around this?


Thank you for your time.
 
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