trade name

  1. Starting a Business Checklist 1: Planning

    Starting a Business Starting a Business Checklist 1: Planning

    Good planning is critical for the success of any entrepreneur. This article, the first of three in the “starting a business checklist” series, will guide you through the initial stage of starting a new business. After you are finished planning your business with this information, you'll be able...
    • Michael Wechsler
    • Article
    • 6 min read
    • business name business plan business viability corporate formation corporate organization domain name incorporation starting a business trade name trademark
    • Category: Business & Nonprofit Law
  2. How to Choose a Good Company Name & Brand

    Formation, LLC, Corps How to Choose a Good Company Name & Brand

    This article provides best practices on how to select a good company name when creating a new corporation. It is the third article in the "How to Create a Nonprofit Organization / Corporation" and fourth in the "How to Incorporate a Business (For-Profit)" series. Every for-profit corporation...
  3. Creating a Sole Proprietorship, the Simplest Business Entity

    Formation, LLC, Corps Creating a Sole Proprietorship, the Simplest Business Entity

    When an individual person owns and operates a business alone, that business is called a “Sole Proprietorship.” It is the easiest form of business to set up and, by far, the least costly and with virtually no legal formalities. Using Fictitious Business Names or Trade Names A sole proprietorship...
    • Michael Wechsler
    • Article
    • 4 min read
    • dba doing business as fictitious business name limited liability personal liability sole proprietorship trade name unlimited liability
    • Category: Business & Nonprofit Law
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