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..."parent company" not the party in question. Thank you, Professor. I'm confident I am in good standing with the "parent company", and that the example I cited (as I attempted to portray it) would not cause an infringement issue with their name. I apologize (as I read your reply), I believe...

My jurisdiction is: Oregon, USA I am a distributor for a network marketing company. Each distributor is given an "associate website" through which we market product of the "parent company". Each "associate website" url consists of a "subdomain" [usually the distributor's last name] followed...

My jurisdiction is: Oregon, USA How much right does one have to use one's own last name for business purposes, if another using the same name has already built a successful business reputation. Crazy example, but I'll use it to build a word-picture... My last name is Popeye. I make great...